1) Taking your Website for Granted
One of the most common misconceptions regarding a website: "if you build it, they will come." The thought that simply publishing your website, people will magically find it is a fallacy. The latest statistic on websites I read
claimed that there are over 1 billion websites on the internet today. That’s a
lot of traffic. Here is a simple exercise for you to try. Think like a potential customer and try to
search for your product or service on Google. Look at the top of the Google
search page for the number of Search Results. The number of results will
be listed just below the menu and the start of the search results. Example, I typed in
‘used cars sales Whidbey Island’. That resulted in 297,000 results. This tells me that if you have a used car lot, your website competes with over
297,000 others. The first page of Google results only has room for 10 listings. Are you or your
webmaster doing the work necessary to get on the first page of the search
results?
2) Marketing to Anyone and Everyone
Do you know what your typical customer profile is? Sure, you may have a large
variety of customers, but you should be focusing your marketing efforts to
‘speak’ to a niche, not a demographic.
3) Not having a Marketing Plan or Budget
This is a biggie! There is nothing worse than an ad hoc effort to capture customers.
The result is often a sporadic marketing effort that leaves you spinning
your wheels and spending time and money without any measurable results.
Delivering solutions for these and many other typical marketing mistakes is what we do. If your website isn’t performing as well as you would expect, we can help. When we start working with a new Client, we focus on solutions for the three items listed above. Why? Because they are typically the items most often ignored, and they happen to be the items that deliver the best results.
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